Today I want to introduce you to two new marketing strategies that most of you probably haven’t heard of, but could well have the capability, to revolutionize the way you do business online.
These two new strategies are:
Condition marketing – show marketing depending on the way a user interacts with your website.
Sequence marketing – showing marketing depending on where a user is in your sales funnel.
As far as I can see it, all advertising is wasteful advertising, if you are not targeting the people who want to see your adverts, by using condition and sequence marketing.
Below are my top tips for drastically increasing your conversion rates. Make sure to read until the end to find out about our brand new tool that will systemise this whole process for you and allow you to do it at a mere fraction of the time and cost.
10 Best Ways To Reduce Wasteful Advertising:
1. Replace email signup boxes after a visitor subscribes
This is probably the most common mistake I see websites make and it’s not just done by amateurs, it’s a flaw in usability that can be seen on the most successful of websites.
If a website visitor has subscribed for your email list, why do they need to keep seeing your opt-in boxes for a list they have already subscribed to. Here on IncomeDiary, once you subscribe for our email list, we replace our opt-in boxes with advertising for the next step in our marketing sequence. Every time they do as we suggest, they move along in the sequence and see different adverts, depending on where they are in our sales funnel.
2. Replace product adverts for the people who have already bought the product
Similar to your email subscribe boxes, what’s the point of showing adverts for a product a visitor has already purchased? If someone buys from you, they have qualified themselves as a higher quality lead to sell to and by wasting advertising space, you are wasting opportunities to make money.
Make sure to replace adverts for those that have bought your products, with something new and appealing.
3. Bundle discounts for visitors who look at multiple sales pages
If someone looks at several of your product sales pages, why not replace your adverts with a discount if they buy several products at the same time.
4. Offer incentives to visitors who look at your sales page several times and don’t buy
If someone goes to PopUp Domination and they don’t buy after the first two visits, the next time they visit the sales page, they will be presented with a 30 day free trial available only if they signup in the next 48 hours.
If they still don’t buy, it goes back to the normal sales page for their next visit.
Then we replace the sales page again after that, to offer a 60 day free trial with a 24 hour countdown to signup.
Incentives and scarcity, are some of the strongest ways to boost sales. Including it in your conditional marketing will only further boost your conversion rate.
5. Stop showing adverts to those who have shown no interest in the subject
This is another big problem I see happening on a lot of large websites, particularly retail websites. Why are you showing advertising for a product about a subject I have not shown interest in?
We find that we are better of showing adverts related to the category a user is currently viewing on our websites and customize the user experience accordingly.
6. Stop showing the same advert 20 times to someone and expecting them to suddenly be interested on the 21st time
If someone sees your advert, over and over again and they don’t even click it, it’s likely that they don’t have any interest in it.
Why not replace unclicked product adverts with different products. There is no reason you can’t display the old advert again later in your sequence. This way, you are simply increasing your chances of making a sale.
7. Stop showing the wrong currency
If you are able to accept multiple currencies, why not show pricing in the currency of the country of your visitor.
Visitors are more likely to trust a local company, than a company that they have no idea where it is. Perhaps you are not local, but by offering pricing in their local currency, not only will the user experience be improved but it’s likely a user would trust you more.
8. Showing adverts for products that can only be bought by people in your country, to people outside of your country
If your product only ships to certain countries, why show your adverts to everyone? You will see with the next tip that advertising doesn’t always have to be about getting sales, but it can also be used indirectly to boost traffic and sales as well.
9. Trying to sell to someone who will never buy from you
This is a big problem and because it’s a big problem, their is a huge opportunity for gain.
A huge percent of people who visit your website, have no intention and will never buy from you.
So what do you do with visits such as this?
You get them to help you with marketing!
Replace advertising with social media share boxes and buttons to help increase traffic. They may not want to buy something from you, but their friends might!
10. Let users skip to the next advert
The whole idea of marketing is to get someone to notice you, interact with you and ultimately buy from you.
Using a skip button means you can give the user the power, not only that, but it also at a subconscious level, trains them to click your ads.
Here’s how I’m going to test it for promoting WhyCompete:
Advert 1: Signup for WhyCompetes sequence marketing tool and create cool adverts like this.
Under the signup button will be a link saying, No thanks, not interested.
When they click this link, the next ad appears.
Advert 2: You are not interested in seeing conversions 3x higher than you are currently seeing? What if I told you that you could have a 30 day free trial? Would you be interested then?
They may think to themselves, I have never seen something like this before, maybe I should sign up.
Perhaps that’s a little optimistic, only time will tell.
In reality, it doesn’t have to stop there though. You can show another advert after this, saying something like: Ok, I understand, you are not interested right now. In the mean time, why not read this blog post about our tool: 10 Best Examples of Boosting Profits With Condition Marketing
Yes, that’s right, we could use this very post to link to in the advert, then they can read about the thought process behind this feature.
Ok time, to show you how to do all this for yourself.